Apple Watch Looks Too Much Like a Toy

Don Woods
3 min readSep 24, 2017

I really want to want an Apple Watch. As a mobile gadget freak who’s owned it all: Palm Pilots, Treos, a Motorola two-way pager, iPhones, iPads, and even a Nexus, it would make sense for me to ache for a smartwatch. And with Apple Watch Series 3 — the one that finally has cellular connectivity — I thought that I would finally pull the trigger. But here’s the thing…the Apple Watch is still a wristwatch, and watches are fashion accessories.

I recently bought myself a Shinola watch for my birthday. Shinola is a great Detroit brand, and I’ve been wanting one of its…

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Don Woods

Product Manager. @UMEngineering and @ChicagoBooth alumnus. Native of Flint, MI. Oakland, CA resident. I write about tech, culture, and life.