Apple Watch Looks Too Much Like a Toy

I really want to want an Apple Watch. As a mobile gadget freak who’s owned it all: Palm Pilots, Treos, a Motorola two-way pager, iPhones, iPads, and even a Nexus, it would make sense for me to ache for a smartwatch. And with Apple Watch Series 3 — the one that finally has cellular connectivity — I thought that I would finally pull the trigger. But here’s the thing…the Apple Watch is still a wristwatch, and watches are fashion accessories.

I recently bought myself a Shinola watch for my birthday. Shinola is a great Detroit brand, and I’ve been wanting one of its watches for years. After spending time narrowing the options with my wife, I settled on this fine piece of wrist candy:

And I even got a second strap to dress it down on my t-shirt days.

So when I visited the Apple Store last Friday, ready to plop down ~$550 on an Apple Watch and band, I tried on a few combinations, and I realized something — the Apple Watch looks like a damned toy.